Testimonial from Kaethe Losefsky, Kaethe.fit

Podcast Editing✿Video Editing✿Audio Editing✿Show Notes✿Thumbnail Design✿Social Media Strategy✿Content Repurposing✿Email Copywriting✿Guest Outreach✿DM Lead Generation✿YouTube SEO✿Reels & Shorts✿Community Management✿Graphic Design✿Podcast Editing✿Video Editing✿Audio Editing✿Show Notes✿Thumbnail Design✿Social Media Strategy✿Content Repurposing✿Email Copywriting✿Guest Outreach✿DM Lead Generation✿YouTube SEO✿Reels & Shorts✿Community Management✿Graphic Design✿
Podcast Marketing Specialist

Your podcast,
finally running
without you.

Hi, I'm Kath! I handle the editing, social media, emails, and guest outreach so you can focus on what you do best: showing up and hitting record.

See my work →
What I offer

Everything your podcast
needs to grow

View all services →
🎙
Episode Production

Audio & video editing, show notes, transcripts, and thumbnails. Every episode out on time, every week.

DaVinci ResolveDescriptCanva
📱
Social Media & Repurposing

Each episode becomes a week of content. Reels, Shorts, carousels, and captions across all platforms.

ReelsShortsStrategy
✉️
Email List Management

Newsletters your audience actually opens. Designed, written, and sent with results to back it up.

CopywritingDesignGrowth
Proof it works

Results that
speak for themselves

30+
Clients served across 6 yearsMost are repeat, long-term partners across podcasting, coaching, real estate, and e-commerce.
1,000s
Posts & reels producedReels, Stories, and graphics across brands over 6 years.
12
Coaching brands for DM lead gen100 to 150 outbound DMs per day, 1 to 4 booked sales calls daily.
65%
Email open rate for a podcast clientNearly double the industry average.
Client love

What they say

"When I met Kath and hired her, she truly helped my business grow to making $25,000 per month. I could not have done it without her help. She is just truly amazing."

Kaethe Losefsky
Fitness Coach · Kaethe.fit
$25K/month growth ▶ Watch testimonial

"Kath was an absolutely amazing addition for our organization. She handled several social media accounts, took care of posting, engagement, and grew our following significantly."

Kayla Ebner
Small Business Owner
Significant follower growth
Clients from around the world
🇺🇸United States
🇨🇦Canada
🇬🇧United Kingdom
🇦🇪UAE
🇸🇬Singapore
About Kath

Built on 6 years of
making brands show up

I'm a podcast marketing specialist based in the Philippines, with a background spanning social media, email marketing, video editing, and DM Lead Generation across 30+ clients worldwide — most of them repeat, long-term partners. Hiraya is a Filipino word meaning "the fruit of one's imagination" and that's exactly what I help you build.

Background
6 years across coaching, media, real estate, and e-commerce brands in the US, CA, UK, Dubai, and Singapore
Based in
Philippines, working with clients globally
Education
BS Human Ecology, University of the Philippines
Favourite tools
DaVinci Resolve, Descript, Canva, Adobe Suite, GHL, Claude
Ready to work together?

Let's get your podcast
running without you

Book a free 30-minute discovery call and let's talk about what you need, what you're tired of doing, and how I can help.

No pressure. Just a conversation.

The person behind the work

Hi, I'm Kath.
Your podcast's secret weapon.

Based in the Philippines, working with clients across the globe.

Kath Balili
Hiraya
Filipino word meaning "the fruit of one's imagination." The things we create, build, and grow through vision and hard work.

In 2020, I was broke, pregnant, and completely lost.

I was a Human Ecology undergraduate at UPLB, expecting a baby, and had zero income. But I had one thing going for me: I'm stubborn. I spent every free moment watching self-help videos on how to earn from home, how to be a mom, how to just be an adult. I used to think working from home was something only a lucky few could do. I was determined to be one of them.

What saved me were skills I had completely underestimated. Editing. Design. Storytelling. I never thought of myself as creative. But I started doing the unfamiliar and kept going even when I didn't know what to expect, until I slowly discovered that this is exactly what I want to do.

Six years later, I've worked with 30+ clients across the US, Canada, UK, Dubai, and Singapore across coaching, media, real estate, and e-commerce — most of them repeat, long-term partners — building the kind of career I once thought only other people got to have.

Then podcasts found me. And I fell hard. Because a podcast is one of the most human things on the internet. A labor of love, a person sharing everything they know, showing up week after week for an audience that genuinely wants to listen. That deserves to be treated like the real work it is.

So I built Hiraya Digital around one idea: you focus on the conversation, I'll handle everything else.

How I work

What you can expect from me

🎯
Podcast-first thinking

Every decision filtered through one question: does this help your show grow and your life get easier?

⚡
Reliable output, every week

Consistency is the real superpower in podcasting. Episodes go out on schedule, full stop.

📊
Data-backed decisions

I track what works and adjust. Subject lines, thumbnail styles, post timing — results over effort.

💬
Clear communication

You'll always know what's happening. No ghosting, no vague updates.

🌱
Long-term thinking

My best clients are long-term partners. I learn your voice, your audience, and your goals deeply.

✨
Care in the details

The thumbnail that stops the scroll. The subject line that gets opened. The small stuff is where the work really lives.

Skills & tools

Everything I bring to the table

Production
Podcast Audio Editing
Video Editing
Thumbnail Design
Show Notes & Transcripts
YouTube SEO
Social & Content
Reels & Shorts
Content Repurposing
Social Media Strategy
Community Management
Influencer Partnerships
Email & Growth
Email Copywriting
Newsletter Design
DM Lead Generation
Guest Outreach
Google Ads
Tools & AI
DaVinci Resolve · Descript · CapCut
Adobe Suite · Canva · Affinity
GHL · Kajabi
Notion · ClickUp · Asana · Trello
Claude · ChatGPT · Gemini · Perplexity
Sound like a fit?

Let's talk about your podcast

Book a free 30-minute call. No pitch, no pressure.

What I do

Done-for-you podcast
marketing, end to end.

Pick one service or hand me the whole workflow. Either way, your podcast keeps moving forward.

🎙
Episode Production

You record. I handle everything after. Polished, professional, on time every week.

What's included
  • Audio editing: cuts, noise removal, levels, music
  • Video Editing for YouTube or video podcast
  • Show notes written for SEO and readability
  • Transcript cleanup and formatting
  • Custom thumbnail design per episode
  • Upload-ready files delivered to your platform

Tools: DaVinci Resolve, Descript, Adobe Audition, Canva

📱
Social Media & Content Repurposing

One episode becomes a week of content. Reels, Shorts, carousels, quote graphics, captions — published across your platforms.

What's included
  • Audiogram or video Reels/Shorts cut from the episode
  • Platform-optimized captions with hashtags
  • Quote graphics and carousel posts
  • Content calendar planning
  • Scheduling and posting management
  • Monthly performance review

Platforms: Instagram, TikTok, YouTube Shorts, LinkedIn, Facebook

✉️
Email List Management

Your email list is your most valuable audience. I write, design, and send newsletters that actually get opened.

What's included
  • Monthly newsletter strategy and content planning
  • Email Copywriting in your voice
  • Template design and formatting
  • List segmentation and growth tactics
  • A/B testing on subject lines
  • Performance reporting and optimization

Result: one podcast client went from 40% to 65% open rate

🤝
Guest Outreach & Booking

I research, pitch, and manage the entire booking process so your calendar stays full of great guests.

What's included
  • Ideal guest research and list building
  • Personalised outreach emails drafted and sent
  • Follow-up sequences managed
  • Scheduling and calendar coordination
  • Pre-interview brief prepared for each guest
  • Post-episode follow-up and relationship management
💬
DM Lead Generation

For coach-podcasters. I manage the DM pipeline so booked sales calls arrive in your calendar daily.

What's included
  • 100 to 150 personalised outbound DMs per day
  • Prospect research and targeting
  • Conversation management from hello to booked call
  • Pipeline tracking and reporting
  • Messaging refinement based on conversion data

Result: 1 to 4 booked sales calls per day across 12 accounts

Not sure which services you need? Most clients start with Episode Production and add Social Media Repurposing once they see the workflow. Book a free discovery call and we'll figure out the right fit together.

Client love

Hear it from them

"When I met Kath and hired her, she truly helped my business grow to making $25,000 per month. I could not have done it without her help."

Kaethe Losefsky
Fitness Coach · Kaethe.fit
$25K/month growth▶ Watch testimonial

"She handled several social media accounts, took care of posting, engagement, and research — and grew our following significantly. We are so grateful."

Kayla Ebner
Small Business Owner
Significant follower growth
My work

Real work for
real shows.

Podcast production, social media, email, and design work across 30+ clients over 6 years.

Email Marketing
Newsletter strategy, copywriting & design · Podcast client
Email Marketing · Podcast Client

From good to consistently great open rates.

Before · 45% open rate
After · 64.3% open rate

Industry benchmark: 20 to 40% open rate.

Anonymized
Thumbnails & Graphic Design
YouTube thumbnails designed across podcast clients
Podcast Client A
Episode thumbnail design
Say Yes To You First
Stop Living in Survival Mode
Podcast Client B
Episode thumbnail design
You're Not Dumb
Change Your Mind
Podcast Client C
Episode thumbnail design
Doctors Are Wrong About Pain
Brain Fog: The Cause & Cure
Social Media & Reels
Short-form video content edited for YouTube Shorts, Instagram Reels & TikTok
Podcast Client
Mind Body Health & Politics
Podcast Client
Open Late The Podcast
Coaching Client
Video edit for a coach
Podcast Client
Body Language Podcast
Story Slides — Skin Wellness Client
Series I
Click to flip through ✿
Series II
Click to flip through ✿
Podcast Production
Episode production, repurposing, and growth across 4 shows
Mind Body Health & Politics
Audio & Video EditingShow NotesSEO Title & DescriptionCustom ThumbnailTranscript CleanupSubscriber Emails
Body Language by EmbodyYou
Audio & Video EditingShow NotesSEO Title & DescriptionCustom ThumbnailSubscriber Emails
Marketing Operators
Quality CheckContent Repurposing (5–15 min clips)Google Ads Management

Note: Editing not handled — QC and repurposing only.

Good Mood Revolution
Audio & Video EditingShow NotesSEO Title & DescriptionCustom ThumbnailA-List Guest Outreach
Like what you see?

Let's build something for your show

Book a free discovery call and let's talk about what you need.

Let's talk

Book a free
discovery call

30 minutes, no pitch, no pressure. Just an honest conversation about your show.

Not sure if we're a good fit?

That's exactly what the discovery call is for. We'll talk about where your podcast is now, what's taking up your time, and whether I'm the right person to help. No commitment required.

✉️
Email
kath@hirayadigital.com
🌐
Website
hirayadigital.com
📍
Based in
Philippines · Working globally

Book a discovery call

Choose a time that works for you and I'll send a confirmation with everything you need.

1
Pick a 30-min slot from my calendar
2
Add a quick note about your podcast
3
Show up — that's it
Open booking calendar →
Or send a message first

I reply within 24 hours, usually much faster.

Common questions

Before you reach out

Do you work with new podcasts or only established ones?

Both. Whether you're launching or have 200 episodes out, the workflow I build is tailored to where you are now.

What's your turnaround time for episode editing?

Typically 48 to 72 hours from receiving the raw file. For weekly shows we set a consistent delivery schedule.

Do you offer one-off projects or only ongoing retainers?

Both. Ongoing retainers are the most popular because consistency is where podcasts grow, but one-off projects are fine too.

What time zone are you in?

I'm based in the Philippines (PHT, UTC+8) but work asynchronously with clients in the US, Canada, UK, Dubai, and Singapore without any issues.

How do we communicate day to day?

Usually Slack or email, with a shared project management tool so you always know what's happening and what's coming next.

Can you handle my full podcast workflow?

Yes, and that's the most common setup. Many clients hand me the entire post-recording workflow: editing, show notes, social, email, and guest booking.